HOPS International Beer Fest Heads to Beijing in July
Beijing’s first-ever International Premium Beer Festival is just around the corner. HOPS is hosting the three-day festival, which will be held at the stunning MGM Beach (formerly Uper+) from July 1-3.
There will be a mind-boggling 80 types of premium global beers – from Belgium, Italy, Germany, England and more – to knock back on and enjoy during the event. And, of course, there will also be plenty of mouthwatering international foods on offer to pair with your beers.
To top it off, some of Beijing’s best musicians, DJs, entertainers and dancers will be scheduled to perform throughout the three-day beer-soaked extravaganza.
The Brewers:
Ever wanted to speak to the minds behind your favourite tipple? Meet the teams creating Westmalle Trappist, Cuvee Des Trolls and Bush. For all you beer nerds out there, the official launch of Hitachino, Japan’s premium craft beer, will be taking place at the event. Be amongst the first people to taste this beer in China, and follow it up by meeting the breweries founder, Mr. Toshi Kiuchi! Also don’t forget to try out all the amazing international beers we’ll have on offer, including:
Antoniana, Baladin, Brewdog, Bush, Chimay, Cuvee Des Trolls, Delirium, Estaminet, Flensburger, Goose Island, Gulden Draak, Hacker, Hitachino , Hoegaarden, Kasteel, Konig Ludwig, KVB, Lindemans, Omer, Palm, Piraat, Rochefort, St. Louis, Stassen, Steen Brugge , Viola, Westmalle
Plus there'll be plenty of other surprises in store at the festival, so come on by to find out!
The Food:
With a food selection as international as our beers, you won’t go hungry at HOPS. Savoury or sweet, mild or spicy, you’re bound to find the perfect pairing for your beer from the vendors below. Jay Mexican Burrito with Spiced Beers, Fly Pizza with your Italian Ale, Homeplate Burgers with your American IPA, Billy’s Fish & Chips with your British brew, Artdog’s Frankfurter with your German Pilsner and Glacio Ice cream with… well, who needs an excuse for ice cream?
The Venue:
MGM Beach (formerly Uper+) is situated on the rooftop of MGM Club located at the south gate of Workers' Stadium. For the festival all seats and tables will be removed so the terrace can be transformed into one gigantic dance floor. So you can feel free to party the night (or day) away – beers in hand, or course.
Tickets:
You can buy your presale tickets here priced at RMB50 per day, which includes one free premium beer. Miss out on your presale tickets and you'll be charged RMB80 (also includes one free beer) at the door so we suggest you get on it!
Extract or scan the QR code below to purchase your tickets.
Contact:
Have a question about the festival or buying tickets? Message us on WeChat (Thats_Beijing). Alternatively you can call 84477603 or email bjmarketing@urbanatomy.com
About HOPS:
HOPS is the only publication in China dedicated exclusively to beer culture. They strive to provide in-depth and accurate coverage of the evolving beer market, including venues and events, the professional market place and the science of beer brewing. Delving into the culinary arts through beer pairing and innovative recipes, they hope to expand their reader's understanding of beer. They will also strive to broaden their reader's knowledge of the history, science and culture surrounding beer, both in China and abroad.
That's Beijing is the official media partner and ticket seller for this event. Make sure you follow us on WeChat (Thats_Beijing) or visit our website Thatmags.com/beijing for exclusive updates and giveaways in the run-up to the beer fest.
Fri July 1, 6pm-midnight; Sat July 2, 2pm-midnight; Sun July 3, 2pm-midnight; RMB50 (presale), RMB80 (door), both include 1 free beer; MGM Beach, 3rd Floor, 88, South Gate, inside Worker's Stadium, Chaoyang District 美高美酒吧顶层露台 北京市朝阳区工人体育场内88号楼 (6552-5556)
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